• Skip to main content
  • Skip to footer
  • Cart
  • Account
  • Login

Denise Gardner Winemaking

  • Scroll
    • Services
    • About
    • Posts
    • Contact
  • Services
    • Services for Winemakers
    • Services for Wine Lovers
  • About
    • Meet Denise
    • Honors and Certifications
    • Client Testimonials
    • Media
    • Terms and Conditions
    • Privacy Policy
  • Learn
    • Articles
    • Cellar Tools
    • Lessons
    • Winemaking Q&A Summaries
    • Training Videos
  • Winemakers’ Blog
  • NOW
  • Search
Home / Winemakers' Blog / Winemakers: Set Your 2021 Winemaking Ambitions

Jan 07 2021

Winemakers: Set Your 2021 Winemaking Ambitions

Photos by: Denise M. Gardner

The 2020 year was a tough year.

But, 2021 is now upon us and a new vintage is on the horizon.

Under normal conditions, the end of the year can be grueling in the cellar. There is a general rush to get as much completed as possible, store away wines in tanks and barrels, cover up harvest equipment that won’t get used for another eight months, and take a mental break. For other wineries, they may transition production onto fruit wines that can get fermented and produced during the “off-season.” And for others, bottling operations starts in full swing.

By the first week in January, it can be difficult to find momentum to keep operations moving full steam ahead.

With many of my clients, I’m encouraging them to take a half-hour or so to complete the Post-Harvest Checklist and ensure they take some good notes on things that went wrong or need improving for the next vintage. While it may seem a bit odd in a business that requires a lot of manual labor and preparation, failing to take note of some of these things causes wineries to spin their wheels year after year with the same problems. Then, in January and February (or any time new clients join the DG Winemaking community), I have them sit down and go through their annual ambitions.

And you can, too. 

Take Some Time to Set Winemaking Goals

Taking some time to document your winemaking goals may feel insignificant, but it can help a winemaker identify opportunities for growth, focus on areas of need, and reflect upon successes in the next year.
Photo by: Denise M. Gardner

Before you know it, pruning season will be long past, new green growth will be on the vines, and we’ll be counting down days to the start of harvest… probably rushing to get last year’s wines bottled.

It is easy to get far into the daily routine and forget to take some time and reflect upon what new wines you want to make in 2021, what new practices you would like to try to complete in the cellar, and devote some time to those aspirations. Afterall, this is how winemakers improve year after year.

In a 2020 episode of The Happiness Lab podcast (A New Hope), Dr. Laurie Santos (the host) discussed how timing is associated with the success of starting new habits. Think about how the New Year often inspires many of us to start new resolutions. With this in mind, I think the end of harvest or the beginning of bottling season are perfect times to jump-start winemakers into thinking about their production goals.

For a second year in a row, I’m providing everyone with the 2021 Winemaking Ambitions Worksheet to reflect upon the 2020 year and help you determine:

  • What winemaking challenges you may have experienced last vintage? (Examples: lack of enough personnel help, insufficient yield without adequate wine storage, generation of hydrogen sulfide in multiple tanks of wine)
  • What current trends interest you as a winemaker? (Examples: produce a pét-nat with estate fruit, create a red sparkling wine, analyzing YAN or other juice/wine components, minimal input winemaking)
  • What goals you may have for the new vintage? (Examples: empty 60% of wines stored in tanks, integrate off-season production of a fruit wine or hard cider, learn how to blend red wines in barrel, improve barrel storage conditions, integrate tank temperature control)

At the end of the worksheet, you will find a series of “Next Steps” packed with suggestions and resources that can guide you in the right direction through the remainder of the year. There’s also a table designed to organize a wish list of desired enology items or winemaking equipment you would like to look into for the near future.

Anyone can access and download the 2021 Winemaking Ambitions Worksheet, a tool to assist you in organizing your year ahead.

DG Winemaking can help you conquer your winemaking ambitions. Inquire today about our membership and client options!
Photos by: Denise M. Gardner

Share Your Winemaking Ambitions

After you take some time to fill in the 2021 Winemaking Ambitions worksheet, jump on over to Instagram or Facebook, and share some of your goals with me (@dgwinemaking)! Share a new goal on IG Stories (tag @dgwinemaking) or add a comment to DG Winemaking Facebook page.

Or, better yet, consider joining our community full of winemakers just like you. DGW Elite membership availability will close in February. This is a great place to meet other like-minded winemakers and start making headway on your winemaking ambitions.

Wishing you a very fruitful 2021!

Written by Denise Gardner · Categorized: Winemakers' Blog

Denise Gardner is a winemaking consultant facilitating wineries to improve their production practices, efficiency, quality, and marketability. Want to get darn good at making wine? Subscribe today to our free bi-monthly content:

Get Darn Good

Footer

  • Services
  • Wine Lovers
  • Learn
  • Meet Denise
  • Winemakers’ Blog
  • NOW

info@dgwinemaking.com

  • Facebook
  • Instagram

Copyright © 2025 All Rights Reserved · Denise Gardner Winemaking · Terms and Conditions · Privacy Policy · Cookie Policy · Site by Tempora · Log in

Manage Cookie Consent

We use cookies to optimize our website. By using our services, you agree to our Cookie Policy for managing data.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}