Release Date: March 20, 2026 Have you ever wondered whether your winemaking decisions are truly shaping the way your wines taste? Most wineries don’t have the luxury of running a control against a treatment to measure how a single variable changes the outcome in a given variety. In today’s episode, we’re diving into a 2024–2025 […]
Season 2, Episode 8: Effective Wine Marketing with Dr. Kathy Kelley
Release Date: March 5, 2026 Selling wine is a challenge for many wineries this year. So we’re talking to Dr. Kathy Kelley, Professor of Horticultural Marketing and Business Management at Penn State University. Dr. Kelley brings some fresh perspectives around wine marketing for smaller or family-owned operations, has provided us with a plethora of resources […]
Season 2, Episode 7: Taking the Creative Path Less Traveled
Release Date: February 20, 2026 Do you currently feel stuck or are struggling in the trenches of today’s industry status? This may be the conversation you need! We’re dropping a section of our interview with Estelle Tracy which was not previously released. We will pick up the interview when Virginia asked Estelle for background on […]
Season 2, Episode 6: Pairing Chocolate and Wine with Estelle Tracy
Release Date: February 6, 2026 What happens when three people that are passionate about pairing complex foods with complex beverages get together? You get THIS wine and chocolate pairing. Estelle Tracy, from 37 Chocolates, leads us through a chocolate and wine pairing, showing us how much fun it can be to pair different craft or […]
Season 2, Episode 5: Chocolate and Wine: A Sense of People and Place
Release Date: January 23, 2026 Today’s guest is Estelle Tracy, the founder and owner of 37 Chocolates, a business that provides chocolate tastings and chocolate education. Our interview with Estelle focuses on a modern approach to chocolate and wine pairings that. We’re covering Estelle’s background, her ability to connect with audiences, her interest in wine […]
Season 2, Episode 4: Let Them Drink Wine
Release Date: December 12, 2025 Is the tasting room dead? This has been a topic on everyone’s mind through 2025. The 2025 year has been a year of great discussion and concern amongst wine industry members. While sales dropped in 2024, it is likely that the 2025 year may be similar or worse in terms […]
